Digital Marketing IQ Test 1 / 16 Which is most essential while planning a Digital Marketing Campaign? Knowledge of Tools Strategy Budget Optimization 2 / 16 Which of the following helps in determining the performance of an Ad? Text Placement Metrics Optimization 3 / 16 What is the importance of session duration in website analytics? Indicates User Retention Indicates User Engagement Indicates Bounce Rate Indicates Mobile Friendly Website 4 / 16 What is the role of Indexing in SEO? Rank keywords efficiently Fetch contents of a website Optimize the website effectively 5 / 16 Under which SEO techniques does "Guest Posting" comes under? Off Page SEO Local SEO On Page SEO Technical SEO 6 / 16 What is the "{keyword}" modifier called in Google Ads? Broad Match Exact Match Phrase Match Negative Keywords 7 / 16 What is the correct way to measure CTR? Clicks divided by Cost multiplied by 100 Impressions divided by Cost multiplied by 100 Cost divided by Clicks multiplied by 100 Clicks divided by Impressions multiplied by 100 8 / 16 What is the full form of ROI in marketing? Return of Investment Rate of Investment Return on Investment Risk of Investment 9 / 16 What leads to High Bounce Rate on a website? Page Speed Poor SEO Poor Content Images 10 / 16 What is the primary objective of a lookalike audience in digital advertising? Audience Expansion Audience Differentiation Audience Exclusion 11 / 16 What is the limit for characters in Adword Ads? 30 characters per headline and 35 characters per description line 25 characters per headline and 80 characters per description line Up to 30 characters per headline and up to 90 characters per description line There is no character limit, you can write as much as you want 12 / 16 In mobile-first indexing, how does Google primarily evaluate websites for ranking and indexing purposes? By crawling and analyzing the desktop version of the website first. By analyzing both desktop and mobile versions and choosing the one with the most content. By giving equal weight to both desktop and mobile versions. By crawling and analyzing the mobile version of the website first 13 / 16 What is the correct name for Facebook’s ranking algorithm? Face Rank Edge Rank Like Rank Page Rank 14 / 16 What factors leads to a successful PPC advertisement? Selecting Relevant Keywords Improved Landing Page Quality Quality Score All of the above 15 / 16 What is the formula used in Pay-Per-Click? Ads clicked (#) / Advertising cost ($) Advertising cost ($) + Ads clicked (#) Advertising cost ($) / Ads clicked (#) Ads clicked (#) * Advertising cost ($) 16 / 16 What does Quality Score in Google Ads indicate? It's a hidden score from 1-10 reflecting overall campaign performance. It diagnoses the relevance and usefulness of your ads and keywords for searches. A higher score directly guarantees your ad appears in the top position. Quality Score is the sole factor determining your cost-per-click (CPC). Your score isThe average score is 45% 0% Restart quiz Explore UpSkills Nepal
