12+ years experience
Asmita Pradhan
Principal Manager, Growth | Marketing Operations & Communications Consultant | Digital Marketing Trainer
Principal Manager, Growth at Images of Enlightenment
Asmita Pradhan is a digital marketing strategist, marketing operations consultant, and trainer for digital marketing training in Nepal at UpSkills Nepal. She has over 12 years' experience in e-commerce, B2B technology, media, and online reputation management, leading campaigns, teams, and training programs in paid advertising, social media, SEO, lead generation, and data-driven growth.
About the role
As Principal Manager, Growth at Images of Enlightenment, she is in charge of leading cross-functional teams and overseeing KPIs for 4 homegrown brands. She has also worked as the Marketing Manager at Adex International, managing B2B marketing campaigns for AWS in SEA and EMEA, and as the Traffic Operations Manager for Sastodeal, ICTC Group.
Additionally, she is an UpSkills Nepal instructor for the Advanced Digital Marketing Training, which is a 12-module program, 45 hours of digital marketing training on content marketing, social media marketing, SEO, Google Ads, Google Analytics, email marketing, and WordPress. It is always practice and real-world industry experience for her to teach these classes, as she also runs live campaigns and manages budgets.
Marketing That Works in the Real World
Asmita believes in hands-on learning of digital marketing. The modules in the workshops include conceptual as well as practical courses on AI for content creation, short-form video marketing, and social commerce so that people can get real followers, not just theory.
She translates complex ideas into simple language, drawing from her experience in Nepal, developing digital literacy modules for entrepreneurs. She hopes to enable everyone from all walks of life the opportunity to develop their skills to find work, go into self-employment or start their own business.
Professional highlights
12+ years in digital marketing and communications
Principal Manager;Growth at Images of Enlightenment
Former Marketing Manager at Adex International
Trained 150+ tourism entrepreneurs in Bardiya
Lead Instructor at The Asia Foundation's Digital Samriddhi Project
AWS and Google Ads certified
Expertise
Digital Marketing Strategy
Paid Advertising (Google Ads & Meta Ads)
Shopping & E-Commerce Growth
Paid Search & Shopping
Facebook & Instagram Ads
Social Media Marketing
Social Media Management
Branding & Positioning
SEO: Introduction
Lead Generation & B2B Marketing
Content Marketing
Content Strategy
Content Production
Marketing Analytics
Email Marketing & Automation
B2B Content Writing
Online Reputation Management
Curriculum Mapping & Course Design
Instructional Design
Workshops
The Asia Foundation (Digital Samriddhi Project)
FNCCI
Digital Samriddhi Project, Bardiya
UNICEF Nepal, Amuse Communications
Courses taught
Professional recognition
Asmita Pradhan has participated as a contributor in various national initiatives, such as digital skills, women's entrepreneurship, and public health communication. She is an AWS Partner Sales and AWS Technical Accredited professional and has Google Ads certifications (Search, Display, Apps) and attended a workshop by Flipkart experts on creative best practices & app install strategies.